Forest Akers Golf Course Wins 2019 AGM Platinum Award

Spartan Hospitality Group (SHG) at Michigan State University (MSU) is pleased to announce that Forest Akers Golf Course won a 2019 AGM Platinum Award, presented by the Association of Golf Merchandisers (AGM). The award recognizes the “best of the best” golf shops from around the world. AGM looks at criteria such as the shop’s physical size, performance measures and sales, photos of overall shop layouts, hard goods and visual displays, main counter, theme displays and more. They also look at information supplied by retailers like customer service, retail and social media initiatives, promotional ideas, merchandising events, or innovative uses of fixtures or props. AGM chooses award recipients from applications submitted from golf courses around the country and the world.

Stephene Benkert, Spartan Spirit Shops retail manager, accepted the award on behalf of the university at the 2019 AGM annual conference. Benkert shared her excitement about winning the award for the second year in a row and the third time overall. "The golf shops focus on having the best in MSU apparel and gifts. There is also a special emphasis on carrying everything a Spartan golfer could want. Our clubfitting team members are also the best in the business."

Forest Akers Golf Course Spartan Spirit Shops carry unique items that cannot be found anywhere else in East Lansing, along with MSU-branded merchandise, golf equipment and accessories. For information and directions to all campus locations or to purchase Spartan Spirit Shop merchandise online, visit